Raciti Designs User Experience Design Development

Using Accelerated Mobile Pages – with AdWords…


Mobile site is up to speed


Loading time: Good


Estimated visitor loss
(Due to speed)
  • Recommendations that could reduce loading time by ~3 seconds.

Make your site faster

Using Accelerated Mobile Pages (AMP) – an open source initiative that allows you to create web pages that load quickly on mobile browsers. To help provide a better mobile user experience, you can create AMP versions of your landing pages.

Benefits of using AMP pages with AdWords

AMP pages load faster than all but the most highly optimized HTML pages. This reduces the amount of time between when someone clicks your ad and when they see your landing page. In general, faster load times reduce abandonment and bounce rates, which can increase conversions and improve your overall ad performance.

How to create AMP pages

You can create AMP versions of your landing pages using the AMP HTML format and AMP JavaScript.

Send ad traffic to your AMP landing page

Once you’ve created an AMP version of a landing page, you can treat it like you would any other mobile landing page. To route users to your landing page, enter the AMP page URL into the Mobile URL field of your ads or in the Mobile URL field of your keywords. Then when a mobile user clicks your ad, they’ll be sent to your AMP landing page.

Reduce page weight

Compress images
Compress resources with GZIP
Minify resources

Reduce number of requests

Leverage browser caching
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Avoid landing page redirects

Make a quick first impression

Load visible content before CSS and JS files
Reduce server response time


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