Entertainment & Media
Kahlua Kollective Beats Ibiza and Beyond World Tour 2000 – 2001
Rui Da Silva feat. Cassandra performing Touch Me. (C) 2000 BMG Entertainment International UK & Ireland Ltd
Fox’s Channel [V] at Sydney’s Fox Studios.
Pete Tong (UK – Radio One), Jason Bye (UK – Home nightclub Syd, London, Ibiza), Pete Gooding (UK – Cafe Mambo, Renaissance, Ibiza): Paul van Dyk, Plastika, The Chemical Brothers, All Saints, Bob Marley vs. Funkstar De Luxe, Artful Dodger Woman Trouble Featuring – Craig David, Sophie Ellis-Bextor, VENGABOYS – We’re Going To Ibiza, Swedish House Mafia Feat. Tinie Tempah – Miami 2 Ibiza, Jennifer Lopez & Pitbull – Dance again (Ibiza Party Remix). Number#1 – Rui Da Silva feat. Cassandra performing Touch Me. Delerium Feat. Sarah McLachlan – Silence (DJ Tiesto In Search Of Sunrise Remix).
Iconic DJ Pete Tong will be bringing his Ibiza Classics tour to Australia for two massive arena shows in November 2017.
Tong rework classic club anthems from the likes of Daft Punk, Fatboy Slim and Eric Prydz to ensure classic house and modern dance music.
Central Station Records
-== Ibiza + Beyond [Sat 6th Jan 01] ==-
DJ’s :- Pete Tong(UK – Radio One), Jason Bye (UK – Home nightclub Syd, London, Ibiza), Pete Gooding (UK – Cafe Mambo, Renaissance, Ibiza), plus DJ Delicious and Darren Briais.The Globe and Kahlua presented this special club night. Featuring “The long overdue arrival of effectively the public face of dance music in the UK/WORLD…The co-owner and founder of the FFRR recording label (whose back catalogue reads like the history of modern dance music.), the host of the UK’s most popular dance music show – Radio 1’s ‘Essential Selection’ and ‘Essential Mix’, broadcast to over 3 million listeners every Friday night, A+R for the likes of Goldie and the All Saints, the man recently voted ‘the most powerful person in Dance music'(Muzik Magazine-issue 45), repeatedly polling in the high end of the Top 100 DJ’s in the world chart – currently # 4, DJ guestings at all the biggest UK festivals and superclubs – Ministry of Sound, Cream …the list goes on (too many to mention.), best known for introducing the phrases ‘largin’it’ and ‘it’s all gone Pete Tong’, a superstar DJ. In Perth for the first time, as part of the Kahlua Kollective Beats …Ibiza + Beyond World Tour 2000-2001, for a one night only ‘miss this Large event – and your crazy’ performance. A very big one for the House/Club crew.
More info at their website here
Venue : Globe Nightclub, Murray St Perth, was the venue for this 18+ event. Anyone?
Club world jumps to Kahlua’s beat
By AdNews | 11 March 2000
On the eve of a five-part special on pay TV’s Channel [V] showcasing Ibiza’s club culture through the eyes of the Kahlua Kollective Beats competition winners, Kahlua is beginning phase two of its global repositioning campaign, created by alternative marketing company The Shop, to bring younger drinkers to the brand and make drinking Kahlua part of their clubbing experience. Kahlua realised that globally its drinkers had become older, or were only sampling the brand occasionally. It engaged The Shop, which specialises in alternative youth marketing strategies and has worked for brands such as Reebok, Billabong and Siemens, to develop a global strategy for the brand to connect to younger drinkers. Club culture became the platform for a global program to make the brand more relevant to 18 to 24 year-olds. Research from Kahlua showed the brand is associated with fun, rhythm and music. Club culture, based on beats rather than lyrics, is common to youth culture globally and is a perfect environment for discovery-style marketing where a brand can immerse itself in the culture and become part of the experience. Kahlua Kollective Beats was born. We are very much against the insert logo here method of sponsorship or promotion, says Nick Adcock, The Shop director. Kahlua brought in The Shop at a very early stage, which made our job much easier. They came in with a very open mind. The program, so far a success in Australia, is being rolled out in the Nordic region, Greece, the US, Canada and other markets in 2001. According to Kahlua’s Australian brand manager at Swift & More, Jennifer Stephens, the image of Kahlua in Australia is the most advanced of all its markets worldwide, making it the ideal test market of the global program. The strong image of Kahlua here among 18 to 24 year-olds is due to the Dancer campaign created by McSpedden Carey with the tagline Drink the rhythm, says Ste-phens. That campaign has phenomenal awareness among the target. Also Kahlua has had very strong growth here over the past 12 months, up 10%. This market seemed so aligned to the Kollective Beats concept, it was the best market to implement it in. Its previous tagline was Music for your mouth, giving the Kahlua brand a long association with music and rhythm. The Kollective Beats program is drawing on how we have positioned the brand in Australia, says Stephens. It’s about what works here and leveraging that. The Ibiza theme also fits well with the US tagline of Anything goes. Phase one centred around taking Australian clubbers to Ibiza, the global centre of club culture. In May/June this year, a competition began with an on-premise promotion of the Kahlua Kollective Beats platform. A scratch & win element included Kahlua-branded merchandise prizes, such as CD holders, satchels and T-shirts with the latest designs popular among young clubbers. The merchandise needed to be current and relevant without the usual cringe factor, says Adcock. We were successful in designing merchandise that prize winners would actually use. I still see people wearing the T-shirts. A mystery drinker program for bar staff at participating venues gave entry into the major prize draw for the staff if they suggested a Kahlua drink to the mystery drinker a Kahlua marketer. Bar staff are the most influential people in this program, says Adcock. It was great to get them on side. Ads in street press also ran using subtle branding promoting the Kollective Beats competition.One winner from each of the four capital cities was given an all-expenses paid two-week holiday in Ibiza for themselves and four friends. Kahlua involved Channel [V], inviting a film crew along on the trip to capture the experience, now screening on the pay TV channel. Research has shown that the trip to Ibiza and the merchandise are very aspirational among the target, says Stephens. According to Stephens, results so far show significant sales lifts in participating venues, and the brand is tracking as popular and for me and my friends. There has been a lift in the energy of the brand, which has been higher than expected, says Stephens. Phase two is beginning in selected venues this month, coinciding with the airing of the Ibiza experience of the competition winners. Kahlua is bringing the Ibiza experience downunder. There is now a flow-through occurring in Australia that we are seeing, with the Ibiza CD compilations starting to filter in. It’s great timing, says Adcock. The focus of phase two is a tour of capital cities by UK DJ Paul Tong. An on-premise promotion gives Kahlua drinkers the chance to win VIP tickets to the events. With every purchase of a Kahlua drink, consumers receive a keyring with a Peel & win device on it. Prizes include tickets to the events, as well as other merchandise. Light boxes, banners and posters and other POS material, such as Kahlua menu cards, will promote the event in venues. This will again be supported with ads in street press. Phase two uses the same futuristic fonts and logos, such as the headphone device, but with a different background colour to indicate that it is the second phase. Again, the focus is on imagery, with photos of clubbers, DJs and the clubbing experience. Menu cards, says Stephens, are a continuation of an ongoing program to broaden delivery of Kahlua beyond milk-based combinations, by suggesting shots, Black Russians and Kahlua lime and soda. We’ve been driving different ways of drinking Kahlua even before the Kollective Beats program, aiming to make it more energetic and appealing. At the events featuring DJ Pete Tong, the Kahlua branding will be subtle, with emphasis on the experience rather than the product. We want these parties to become legendary, says Adcock. We hope people will be talking about them for a long time after the event. Kollectivebeats.com, a web site supporting the program, is now live. Currently information-based, Kahlua hopes to evolve it to become a global clubbing portal with e-commerce capabilities. Stephens says Kahlua’s commitment to Kollective Beats is long term. Kahlua Kollective Beats is a brand we are now trying to establish. We know it takes a while to establish it and hopefully next year we’ll be able to leverage it even more. It’s a strong platform that’s true to the brand, and now it’s being cemented in the minds of our target.
“Corporate World of Brands” and “Youth Culture” The Shop was created.
October 23, 2001
The Shop launches European arm
LONDON – Youth marketing group The Shop has become a fully global agency with the launch of its European arm in London.
The agency, which has offices in Australia, Ibiza, USA, Bali and Japan, enables corporate clients and organisations to market to young people worldwide.
The directors of The Shop Europe are Paul von Bergen from Chemistry Marketing, and Nick Adcock and Ray Robinson from The Shop International.
The Shop International organises and markets events for clubs, extreme sports, festivals and fashion. Its clients have included Sony PlayStation2, Siemens and Marlboro. The new European office has landed a contract with Miller Beer for 2002.
Von Bergen said, “This is an exciting opportunity to create a new kind of youth marketing company that is small enough to be fast, responsive and close to youth culture, yet have a broad enough geographical spread to be able to capitalise on global youth marketing needs.”
Nick Adcock served as the President of DC Shoes, Inc. since February 6, 2006 and led its explosive growth for over 4 years. Mr. Adcock served as Global General Manager for DC Shoes Inc. since October 2005. Prior to joining DC Shoes, he held senior positions with Reebok Australia and Reebok International, where he was General Manager, Boks Division and Vice President, Alternative Youth Marketing. Under Mr. Adcock’s leadership, DC evolved from its skate shoe foundation
Ibiza The Shop Ibiza is a successful, creative marketing and spectacular events company based in Ibiza and Barcelona with clients spanning across Europe.
Ibiza Island People: Simeon Friend (The Shop Ibiza)
The Shop was responsible for a global marketing campaign out of America
for Khalua and subsequently produced some 30 music events around the globe for them. Competition winners would then arrive in Ibiza which meant that I was positioned here for 2 summers in 1999 and 2000. I had my first boys holiday in Ibiza in 89 though.
What is The Shop Ibiza?
We are a marketing and spectacular events agency based in Ibiza but with
partners in Australia and the UK. We work with brands and private clients
to produce some rather exciting events. Our productions have twice been in Tatler top 10 parties of the year and our corporate clients range from MTV Viacom to Pioneer, DC Shoes and Burn.
How did IMS come about?
We (the partners) all felt that there was a gap in the market for a
serious content based conference which really set the agenda of getting
back to business within the music industry. We are also residents in Ibiza
and wanted to do our bit to extend the summer season and promote tourism and particularly responsible tourism and music in Ibiza.
What role do you play in making IMS happen?
I head up the logistics and production team behind the event. In
particular, we liaise with the authorities of ibiza with all the licensing
for the Gran Finale event in the old town of Ibiza. We are responsible for
all ticketing, promoting and production of every element of the
conference, satellite parties and the dal villa concerts.
Tell us about MTV Viacom this year?
I want my MTV@Amnesia runs from Friday July 1st for 10 weeks. Its big live acts on the awesome terrace stage including Snoop Dogg, Duran Duran, PlastikMan and Primal Scream amongst many others. It really will be the biggest night this year. In the main room resident Layo and Bushwaka will be joined by a host of tech house talent, its all very exciting.
What are the production needs and challenges for IMS and MTV?
First of all IMS is in a UNESCO World Heritage site, the road to the site
was made for a horse and cart, not a lorry so all materials end up being
cross loaded which means you need to rethink every aspect of the
production as well as the logistics. Load in and load out times are
incredibly short allowing just 12 hours to have all materials removed from
the site and to be looking better than when we found it. It requires some
serious stamina and motivated teams to get the job done. To give you an
idea of how precious the site is we have to bubble wrap the cannons and
have only currently ever found 1 company that will insure this special
event. The thing I love the most about Dalt Villa and the Gran Finale is
that everyone that arrives at the site is just totally blown away, it
really is a show case for Ibiza to be proud of and certainly one that The
Shop Ibiza is very proud of, Its our little baby and its growing!
For MTV we will be dealing with world class acts who will all bring a fair
amount of production to Amnesia themselves. They are used to working with the best production in the world so were bringing in an awesome D&B J series PA system that will provide confidence to the artists as its pretty much known as the best in the world as well as a professional team of crew and engineers from the UK and Spain including a systems tech from Brittanea Row, again, this is to create a feeling of confidence with the
artists and their tour managers which is essential when approaching the
talent. Turn around times are even tighter than IMS as we cant enter the
club until 8am when it closes from the night before.
We need to install extra lighting, trussing, a sound system as well as all the back line for at least 1 or 2 bands each week. It will be upwards all the way but I think that MTV and Amnesia will raise the bar of live performances this year and The Shop Ibiza very much looks forward to the challenge and will prove that Ibiza can stand proud and provide the services required to attract this level of talent each year. On top of the artists production we will also be coordinating all of the MTV film crews, again, more stamina and a lot of spreadsheets will be needed.