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46% of Small Local Business – Have No Website

WordPress.com Teams Up with Rebrand Cities to Bring Local Businesses Online

Inside our plan to work with 10,000 small local businesses.


Mark Armstrong – Seattle, Automattic, WordPress.com / Founder, Longreads

Cities are collections of neighborhoods — and neighborhoods are powered by small business. From coffee shop owners to fitness instructors, therapists to thrift stores, it’s the people we see in the storefronts next door who build and reinforce the unique character of our cities.

At WordPress.com, they want to support local businesses as they grow their own communities (and their revenue!) on the open web. That’s why we’ve teamed up with Rebrand Cities, a project founded by Hajj Flemings to bring small businesses online, in pursuit of an audacious goal: 10,000 new websites for 10,000 small businesses and to tell their stories.

81% percent of people research a business online before making a purchase — but of the 28 million small businesses that drive the American economy, 46 percent still operate without a website. We want to change that.

Rebrand Cities, a national civic design and brand project, is a multi-disciplinary collaboration with residents, community stakeholders, and local governments to strengthen the fabric — both concrete and virtual — of our cities. We’re starting with Detroit, Miami, Newark, and Philadelphia USA. I want to target Sydney, Melbourne, Perth, Brisbane – here in Australia. With results far greater than Yellow Pages, Sensis Digital, and make the Trading Post another Amazon Ebay bidding website. Also want to target the UK & EU markets in London & Rome, Italy.

The collaboration kicked off in Detroit, where we hosted a hackathon to work with local entrepreneurs. You can see the results of that collaboration here:

They’ll be announcing more cities soon. For more information on how your business can participate, go to Rebrand.city.

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