Costco & Kmart battle for 2017 customer satisfaction award
Costco and Kmart are locked in a tight battle for the 2017 Annual Roy Morgan Discount Department Store Customer Satisfaction Award. Both stores improved their customer satisfaction over the past year. However, Costco’s monthly victory in November 2017, with a customer satisfaction rating of 88.9%, narrowly beat out leading rival Kmart on 88.3%.
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