2000 to 2001 – The Shop: Marketing and Advertising


The Shop is an Independent creative, digital and experiential agency based in Sydney, Australia. The Shop has successfully conceived, managed and activated a wealth of campaigns for national and international brands including Jägermeister, Samsung, Foxtel, Paramount Home Entertainment, EA Games, Midori, DC Shoes, Quiksilver, Samsung, The Galleries Victoria and many others. From creative strategy to full implementation, management and execution, services include branding and advertising, sales promotions, event production & management, viral and guerrilla marketing and the full scope of digital media and WOM.

Locations: Costa Mesa (CA,USA) Ibiza, Spain and Sydney, Australia

Identifying the cultural gap between the “Corporate World of Brands” and “Youth Culture” The Shop was created.

Assuming the role as “cultural interpreter” we became the middle man in developing and executing strategic marketing initiatives on a global basis between “youth brands/influencers” and major global corporations.

Starting in Costa Mesa, CA in 1997 we evolved to open offices in Sydney, Australia; Oxford, UK and Ibiza, Spain.

Clients Included: Sprite (Global), Allied Domecq (Kahlua – Global), Association of Surfing Professionals (ASP), Reebok (Global), Siemens (Global); Heineken (Australia); Suntory (Midori /Jose Cuervo/Jaegermeister – Australia); Bacardi (Australia); Paramount Home Entertainment (Australia).

Highlights included:

– Developing the “Kahlua Kollective Beats” Brand Strategy around Global Dance Music for Allied Domecq. Two years of Global Activation including: 16 City World Club Tour; Summer VIP Villa in Ibiza (160 Global guests over 12 weeks); In Market Consumer Activation Strategy/Execution; Strategic Media Partnerships and Leverage; Music CD Brand Extension and Online Activation.

 

– Creating the Kahlua “Surf & Turf” Charity Golf Series for the ASP World Surf Tour (4 Global Charity Golf Events).

– Siemens “Wave Loch” World Tour (Mobile Surfing Experience/Event).

w-l_blur-logo_2255px

973230

w-l_wavehouse-party_1200px

flow-competitions

WaveLoch

waveloch.com/flow-competitions/

theshopaustralia.com/