User Experience Design Development

Vertical Market UX Software Solutions

Vertical Market
Vertical Market

Vertical Market

A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. An example could be software that manages services in hotels—amenities solutions. It is distinguished from a horizontal market, in which vendors offer a non-specific, broad range of goods and services to a large group of customers with a wide range of needs, such as businesses as a whole, men, women, households, or, in the broadest horizontal market, everyone.

The activities of participants within any given vertical market are typically similar in that they aim at solving the same or similar problems. These markets are typically competitive, because of the overlapping focuses of the products and services that are provided to the customers.

The single defining characteristic of the participants in a vertical market is competition within a well-defined segment.

Horizontal market participants often attempt to meet enough of the different needs of vertical markets to gain a presence in the vertical market. Their similar products/services tend to be less of a fit but also less expensive than specialized, vertical participant solutions.

Vertical market software is software aimed at addressing the needs of any given business within a discernible vertical market.

Vertical Market

Some common vertical markets:

Automotive: General Motors, Hyundai & Audi

Banking: Greater Bank, ANZ BANK – Banking and Capital Markets

Consumer: Sydney Consumer Electronics Conference – Big Island International Events

Education: ACARA

Engineering: General Electric

Energy: Energy Australia (Gold Cup), Sydney Water

Oil and gas: THE OIL & GAS YEAR,,,

Fast-moving consumer goods (FMCG): COLES / Wesfarmers Suppliers & WOOLWORTHS/ Safeway Suppliers: Content & Learning Management Systems; Agribusiness

Financial (Finance): Temenos

FinTech: Rothschild advised Temenos, while Gilbert + Tobin acted for Rubik… World Bank

Food and beverage: Sprite (Global), Allied Domecq (Kahlua – Global), Heineken (Australia); Suntory (Midori /Jose Cuervo/Jaegermeister – Australia); Bacardi (Australia).

Government – federal, state, local: ממשלת ישראל – Israel Government & United States of America, Australian Defence Force: LCMS Learning Content Management Systems, UX, Graphics & Branding, Planning NSW

Healthcare: Graphic Design Manager – TAHPI – Total Alliance Health Partners International

Insurance: Bank South Pacific / Westpac

Legal: National Head of Digital and IT at TGA LEGAL PTY LTD, The Law Society


Media: Partnership with GERONIMO / DMG – Digital Media Group: Deloitte Tech Fast 50

Online: Yellow Pages Online

Raw materials: COLES / Wesfarmers & WOOLWORTHS / Safeway: Content & Learning Management Systems; Agribusiness

Real estate: Graphics For Architectural Projects; Construction & Transportation

Religion: Life of Saint Elias – Giovanni Rachiti of Enna

Retail: Woolworths / Australian Safeway Stores: Broadway Retail Products

Jewellery: Fashion Retail: Social Media and Marketing: Good On You – App. UTS Business School


Telecommunications: Telstra Corp, Uniden

Transportation (Travel): Transport for NSW

Electronics: Sydney Consumer Electronics Conference – Big Island International Events

Not-for-profit: Rotary International

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