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Most small businesses are’t fully utilising the Internet
96% of the country now shop online.
Consumer website expectations are growing
A study by Google revealed that 50% of consumers who conducted a local search on their smartphone visited a store within a day, 34% who searched on computer/tablet did the same, and 18% of local mobile searches led to a sale within a day.
Small businesses are acknowledging the need for an online presence
A recent study by Redshift Research commissioned by GoDaddy of very small business owners (5 workers or less) reveals that 55% of small businesses without a website intend create one within the next two years.
However, many businesses reported feeling that their operation was simply too small to warrant a website (35% of respondents). Others cited a lack of technical expertise (21%) or the costs of starting a website (20%).